Before travelling to China as part of an 澳彩开奖结果 International Bootcamp, Luke Di Stefano had never heard the term 鈥榰nicorn鈥� to describe a billion dollar start up.
鈥淓veryone was talking about unicorn, unicorn, unicorn鈥 thought it was a mistranslation,鈥� he laughs. 鈥淭hey don鈥檛 teach you that at uni!鈥�
Now Luke is ready to take on the world. Over seven days of intense meetings and workshops, the 20-year-old Australian Catholic University commerce student, who had never pitched his business, gained pitching experience and connections with some of the biggest companies and investment groups in China.
鈥淭he whole experience, honestly, I can鈥檛 really put it in words. It鈥檚 something you couldn鈥檛 get anywhere else,鈥� he says. 鈥淭he trip completely changed me as a person and it鈥檚 changed my outlook on business.鈥�
Luke founded his company DECEPTIV Apparel in late 2017 as an exercise to help him learn how to start a successful business. He had travelled to China before, but he says the opportunity to pitch directly to investors, learn the nuances of doing business in China and meet other entrepreneurs from around the world was something he couldn鈥檛 dream of doing on his own.
鈥淭he minute I saw the program, straight away I thought 鈥榯his is it!鈥�. I applied within an hour after seeing the email and honestly, it鈥檚 the best decision of my life. The program was by far the best thing I鈥檝e ever experienced.鈥�
For his fellow participant, Rob Deeming, an academic and researcher at University of Technology Sydney, the experience was eye-opening in a different way.
As the CEO of Billy, an aged care startup, Rob was no stranger to pitching or meeting investors. But he says the opportunity to connect with major investment groups like Fosun, which own multiple international insurers (and potential future customers) was incredibly valuable.
Rob Deeming (UTS) describes the China Bootcamp experience
鈥淪ince the China experience, which was only two weeks ago, I鈥檝e had four follow ups with the Fosun investment team and I鈥檝e pitched the business to 20 or 30 people over the course of about two weeks,鈥� he says. 鈥淪o, we鈥檝e had a very real and tangible outcome from the program.鈥�
Although Rob had a good understanding of the Chinese market before joining the bootcamp, he says the combination of cultural activities, structured learning opportunities and real-world interactions helped quickly deepen his knowledge and focus his efforts.
鈥淚t鈥檚 really helped me to shape how we would launch our business into the Chinese market,鈥� he says. 鈥淵ou get a really deep understanding of how to think about making your business successful in the Chinese market, entry strategies and having success there at every different level.鈥�
Luke and Rob are now both in regular contact with investors in China and planning their next move. For Rob, the conversations with Fosun will hopefully lead to Billy being able to pilot their technology in China. For Luke, the trip has opened up a world of possibilities.
鈥淚t completely changed me as a person,鈥� says Luke. 鈥淚鈥檝e come back fresh, revitalised and I鈥檓 ready to sell in China. I鈥檝e made connections for life and I鈥檓 hellbent on taking this off now. It鈥檚 really going to change my life.鈥�
